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Notes from the studio.

Short essays on the engineering decisions we make and the ones we have stopped making. Written by one of the four people in the studio. Published when there is something to say, not on a schedule.

2026 · Apr
W Why we still write our HTML by hand

Why we still write our HTML by hand

A short essay on the trade-off that nobody at the studio has ever regretted: writing the markup yourself, in a real editor, with semantic tags, before any framework or generator has touched it.

By Elin Bergström · 6 min read

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2026 · Jan
T The cost of cleverness

The cost of cleverness

A note on what we have learned about the difference between elegant code and code that other people can read. Mostly written down because we keep having the same conversation with new clients.

By Henrik Nyström · 5 min read

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2025 · Nov
W What "shipped" actually means

What "shipped" actually means

Five years of running an engineering studio has produced one definition of "shipped" we will defend in any meeting. A short post on what is on the list and why each item is on it.

By Astrid Holm · 4 min read

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2025 · Sep
T The one-engineer-per-engagement rule

The one-engineer-per-engagement rule

On why every BuildLogicStudio engagement is owned end-to-end by a single engineer, and what we have learned about the trade-offs.

By Elin Bergström · 6 min read

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